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Career
How Much Risk Is Too Much To Take?
The ladder was braced against the railings going to the basement. I started climbing up. I had to get to the ceiling and this was my Rube Goldberg way of doing it without having to put up scaffolding. I made it up two or three rungs before coming to...
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Dissatisfied with your job? Stop Believing the Myths!
According to recent statistics, 56% of the work force is dissatisfied with their job. According to a recent Monster.com poll, 87%of respondents said they were dissatisfied with their job. If you are dissatisfied with your job, you are in a...
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Internet-Marketing
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work. Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all...
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Niche Marketing For Home Based Business
Copyright 2005 Paul Jesse
In an age of technology, niche marketing has become easier and harder at the same time. It is easier in the fact that computers and software programs have been designed to practically do all the niche marketing work for...
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Promote your Web Store
After spending substantial time and efforts the big day came when you finally published your website on the Internet. You are now ready to show your website to the world. But, with over a billion pages vying for traffic how do you make people...
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Promote Your Products With A Press Release
Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don’t need to be a writer, but you need to clarify exactly what it is you are selling....
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Marketing ARTICLES:
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials. Here are 5 tips to help...
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Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will...
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Using Technology to Manage Customer Loyalty
Don’t let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information. The typical company spends 80% of customer research time and effort gathering...
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It's Better When They Tell Them
You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down? Because you don't ask. Your customers are busy...
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