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Career
How Distance and Open Learning has Changed my Life
When I was approached to write a piece on open and distance learning education, I came up with this piece. After reading it through, I have come to the conclusion that my life has changed completely because of it. I didn't realise how much until I...
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Did you hear the one about the funny quiz that was walking past a graveyard?
Q. My company publishes a monthly employee newsletter. My boss asked me to write a funny quiz. I'm not exactly a stand-up comic. Help! A. Ah, the funny quiz. Lucky you! It's not often that a company has an official sense of humor that they are...
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Internet-Marketing
Getting Visitors To Stay Through Web Based Marketing
9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back! For most of you, your web site is a great brochure. It probably outlines your services very well....
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SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you. This article isn’t about how to achieve a high ranking. That topic has been done to death over the...
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Find Your Niche - the Internet Marketer's Goldmine
Copyright 2005 Mike Law
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?...
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The Great Direct Marketing Conundrum
Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial...
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Marketing ARTICLES:
Online Promotion Beats Traditional Seven-One (Part 2)
Online Marketing Can Produce 7 times your Profit in Just Five Months Now that you see the limitations of traditional book marketing, such as speaking to groups and press releases, you may be ready to increase your book sales seven fold by...
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Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up. Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours...
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New Year's Revolution
No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business. Starting a business is actually quite...
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The Marketing Recipe: Money, Marketing and Me – 3 Keys For Success
You have a great product or service… Now, how should you market it? You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell it, right? Your motivation is financial...
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